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Media Designs
MEDIA DESIGNS WILL:
- Provide steps for quality Christian communication
- Evaluate congregation's image in the community
- Sort out a desired image that is appropriate
- Discern who is the target audience for a marketing/advertising campaign
- Decide what mediums should be used
- Share how marketing and hospitality go hand-in-hand
- Give newspaper tips
- Make other helpful suggestions
STEPS FOR MEDIA DESIGNS:
- Evaluation of your current market position
- Observations that can help improve your market position
- Conceptualization of a marketing/ad plan
- Develop plan to be appropriate for church & community
- Launch of Blueprints for Congregational Reach Out and Media Designs
- Follow-up (Reach Out calling, reaction to media campaign, congregation's response to the campaign, etc.)
THINGS THAT WILL HAPPEN WHEN CONGREGATIONS COMMIT THEMSELVES TO BEING MORE VISIBLE:
- Leaders feel a new enthusiasm and excitement within the congregation.
- Members are more likely to invite others to worship or another function at the church.
- Members of the congregation faithfully pray for new individuals to come to worship and are quick to identify visitors each Sunday.
- Definite goals and objectives concerning church growth and visibility are set and affirmed by the congregation.
- Combining advertising and hospitality can be like a shot of adrenaline to a congregation.
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